Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Blend Ibrahim
Year of publication: |
2023
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Authors: | Ibrahim, Blend |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 2/3, p. 286-309
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Subject: | social media marketing | SMM | social network sites | SNSs | Facebook page | restaurant purchase intention | consumer behaviour | restaurant industry | online brand community identification | OBCI | Online-Marketing | Internet marketing | Gastronomie | Restaurant industry | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
Saved in:
Online Resource