Social media marketing : applying the uses and gratification theory in the hotel industry
Eun-Kyong (Cindy) Choi, Deborah Fowler, Ben Goh, Jingxue (Jessica) Yuan
| Year of publication: |
October-December 2016
|
|---|---|
| Authors: | Choi, Eun-Kyong Cindy ; Fowler, Deborah ; Goh, Ben ; Yuan, Jingxue |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 7/8, p. 771-796
|
| Subject: | Facebook | hotel industry | online satisfaction | purchase intention | uses & gratifications theory | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2016.1100102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011621351