Social media marketing for student recruitment : an algorithmically sequenced literature review
Ilker Cingillioglu, Uri Gal and Artem Prokhorov
| Year of publication: |
2024
|
|---|---|
| Authors: | Cingillioglu, Ilker ; Gal, Uri ; Prokhorov, Artem |
| Subject: | systematic literature review | higher education | student recruitment | Social media marketing | algorithmic document sequencing | Online-Marketing | Internet marketing | Studierende | Students | Personalbeschaffung | Recruitment | Social Web | Social web | Bibliometrie | Bibliometrics | Hochschule | Higher education institution |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2023.2177789 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190034