Social media micro-film marketing by Chinese destinations : the case of Shaoxing
Year of publication: |
June 2016
|
---|---|
Authors: | Shao, Jun ; Li, Xiong ; Morrison, Alastair M. ; Wu, Bihu |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 54.2016, p. 439-451
|
Subject: | China | Micro-film marketing | Social media | Destination marketing organization (DMO) | Destination marketing | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Social Web | Social web | Destinationsmanagement | Destination management |
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