Social media optimization : identifying an optimal strategy for increasing network size on Facebook
Michel Ballings, Dirk Van den Poel, Matthias Bogaert
| Year of publication: |
2016
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|---|---|
| Authors: | Ballings, Michel ; Van den Poel, Dirk ; Bogaert, Matthias |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 59.2016, part A, p. 15-25
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| Subject: | Social media | Facebook | Strategy optimization | Predictive modeling | Prescriptive modeling | Random Forest | Genetic Algorithm | Data mining | Social Web | Social web | Data Mining | Theorie | Theory | Online-Marketing | Internet marketing | Mathematische Optimierung | Mathematical programming | Evolutionärer Algorithmus | Evolutionary algorithm |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2015.04.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011439719