Social media performance management : leveraging social interactions along the customer journey
Year of publication: |
2017
|
---|---|
Authors: | Klautzsch, Erik Arlo |
Other Persons: | Reinecke, Sven (degree supervisor) ; Meckel, Miriam (degree supervisor) |
Publisher: |
St. Gallen |
Subject: | Markenführung | Brand management | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (circa 139 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Dissertation, Universität St. Gallen, 2016 |
Notes: | Zusammenfassung in englischer und deutscher Sprache |
Source: | ECONIS - Online Catalogue of the ZBW |
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