Social media platforms' digitalization or digital dominance? : the bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems
| Year of publication: |
[2025]
|
|---|---|
| Publisher: |
London : Taylor & Francis |
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Digitale Medien | Digital media | Digitale Plattform | Digital platform |
| Extent: | 1 Online-Ressource (Seite 367-547) Illustrationen |
|---|---|
| Series: | Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. volume 31, issue 3 (2025) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015339355