Social media user behavior analysis applied to the fashion and apparel industry in the big data era
Zhebin Xue, Qing Li, Xianyi Zeng
| Year of publication: |
2023
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|---|---|
| Authors: | Xue, Zhebin ; Li, Qing ; Zeng, Xianyi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-18
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| Subject: | Social media | Fashion consumer behavior | Big data | Mass customization | Demand mining | Social Web | Social web | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Big Data | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Online-Marketing | Internet marketing | Mass Customization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103299 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253527