Social network marketing : customer value, CRM, and competitive actions
Tymoteusz Doligalski
| Year of publication: |
2014
|
|---|---|
| Authors: | Doligalski, Tymoteusz |
| Published in: |
Marketing in the cyber era : strategies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4864-3. - 2014, p. 96-113
|
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010241434