Social Networking Sites As a Multimedia Tool for Brand Popularity – An Exploratory Study
Year of publication: |
2017
|
---|---|
Authors: | Kujur, Fedric |
Other Persons: | Singh, Saumya (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Multimedia | Soziales Netzwerk | Social network | Markenführung | Brand management | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (7 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Kujur, F., & Singh, S. (2016). Social Networking Sites as a Multimedia Tool for Brand Popularity–An Exploratory Study. Indian Journal of Science and Technology, 9(45) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2016 erstellt |
Classification: | M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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