Social norms, cues and improved communication to influence behaviour change of smokers
Year of publication: |
2023
|
---|---|
Authors: | Wallace-Williams, Donna Marie ; Wright, Len Tiu ; Dandis, Ala' Omar |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 3, p. 288-313
|
Subject: | Behaviour change | normative behaviour | smoking | social cues | social norms | Soziale Norm | Social norm | Rauchen | Smoking | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing | Verhalten | Behaviour | Verhaltensökonomik | Behavioral economics | Soziales Verhalten | Social behaviour |
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