Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Year of publication: |
2018
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Authors: | Schlager, Tobias ; Hildebrand, Christian ; Häubl, Gerald ; Franke, Nikolaus ; Herrmann, Andreas |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 35.2018, 1, p. 319-349
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Subject: | conformity | electronic commerce | information processing | product customization | similarity-attraction theory | social impact theory | social networks | thinking styles | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Electronic Commerce | E-commerce | Social Web | Social web | Soziale Norm | Social norm |
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