Social responsibility, ethics, and marketing strategy : closing the gap between concept and application
Donald P. Robin & R. Eric Reidenbach
| Year of publication: |
1987
|
|---|---|
| Authors: | Robin, Donald P. |
| Other Persons: | Reidenbach, R. Eric (contributor) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 1, p. 44-58
|
| Subject: | Wirtschaftsethik | Economic ethics | Sozialethik | Social ethics | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001053010