Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Marion E. Hambrick (Department of Health and Sport Sciences, University of Louisville, Louisville, USA), Ann Pegoraro (Faculty of Management, School of Sports Administration, Laurentian University, Canada)
| Year of publication: |
2014
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|---|---|
| Authors: | Hambrick, Marion E. ; Pegoraro, Ann |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 3/4, p. 120-140
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| Subject: | social network analysis | SNA | Olympic Games | word-of-mouth | WOM | hash tags | Twitter | Social Web | Social web | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Sportveranstaltung | Sport event | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011541870