Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Mike Proulx ; Stacey Shepatin
| Year of publication: |
2012
|
|---|---|
| Authors: | Proulx, Mike ; Shepatin, Stacey |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Online-Marketing | Mediendienste | Fernsehwirtschaft | Werbeträger | Marketingstrategie | Internet-TV | Internet marketing. | Internet advertising. | Television advertising. | Internet television. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 272 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-118-16746-5 ; 1-118-16746-5 |
| Source: |
Persistent link: https://www.econbiz.de/10009527462