Social value : a computational model for measuring influence on purchases and actions for individuals and systems
Dmitri Williams, Euna Mehnaz Khan, Nishith Pathak and Jaideep Srivastava
| Year of publication: |
2023
|
|---|---|
| Authors: | Williams, Dmitri ; Khan, Euna Mehnaz ; Pathak, Nishith ; Srivastava, Jaideep |
| Subject: | Werbung | Advertising | Kauf | Purchase | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.2002743 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233813