Socially desirable response tendencies in survey research
Jan-Benedict E. M. Steenkamp, Martijn G. de Jong, and Hans Baumgartner
| Year of publication: |
2010
|
|---|---|
| Authors: | Steenkamp, Jan-Benedict E. M. ; Jong, Martijn G. de ; Baumgartner, Hans |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 2, p. 199-214
|
| Subject: | Befragung | Interview | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Marktforschung | Market research |
| Extent: | Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965457