Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities
Sara Hanson, Lan Jiang, Jun Ye, Nagesh Murthy
| Year of publication: |
2019
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|---|---|
| Authors: | Hanson, Sara ; Jiang, Lan ; Ye, Jun ; Murthy, Nagesh |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 1, p. 21-34
|
| Subject: | Corporate social responsibility | Sustainability | Brand attitudes | Tangibility | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0110-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060037