Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers
Vishnu Nath and Rajat Agrawal; Aditya Gautam; Vinay Sharma
| Year of publication: |
2015
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|---|---|
| Authors: | Nath, Vishnu ; Agrawal, Rajat ; Gautam, Aditya ; Sharma, Vinay |
| Published in: |
International journal of innovation and sustainable development : IJISD. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1740-8822, ZDB-ID 2232716-2. - Vol. 9.2015, 2, p. 168-187
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| Subject: | green marketing | green purchase intentions | segmentation of green consumers | socio-demographics | environmental strategy | green consumer behaviour | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Indien | India | Umweltmanagement | Environmental management | Umweltzeichen | Eco-label |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344679