Soft power effect on long-term buyer-seller relationship : a fuzzy multi-criteria decision-making approach and evidence from the Turkish smartphone sector
Haldun Çolak, Şenay Lezki
| Year of publication: |
2023
|
|---|---|
| Authors: | Çolak, Haldun ; Lezki, Şenay |
| Subject: | buyer-seller relationship | DEMATEL | FERMATEAN fuzzy sets | Soft power | WASPAS | Fuzzy-Set-Theorie | Fuzzy sets | Lieferantenmanagement | Supplier relationship management | Türkei | Turkey | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2023.2211580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014454757