Soft power of frugal innovation and its potential role in India's emergence as a global lead market for affordable excellence
Year of publication: |
[2018]
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Authors: | Tiwari, Rajnish ; Prabhu, Jaideep |
Publisher: |
Hamburg, Germany : Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management |
Subject: | Frugal Innovation | Lead Markets | Resource-constrained Innovation | Reverse Innovation | Soft Power | Frugality | Culture | Indien | India | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Innovation | Welt | World |
Extent: | 1 Online-Ressource (circa 14 Seiten) Illustrationen |
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Series: | Working paper. - Hamburg : Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management, ZDB-ID 2928768-6. - Vol. 104 (August 2018) |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Forschungsbericht ; Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
Language: | English |
Other identifiers: | 10.15480/882.1737 [DOI] hdl:11420/1740 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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