Software upgrade, consumer behaviour and software vendor's choice
Yanbin Tu; Min Lu
| Year of publication: |
2012
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|---|---|
| Authors: | Tu, Yanbin ; Lu, Min |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 7.2012, 1, p. 63-94
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| Subject: | Software | Produktentwicklung | New product development | Mediennutzung | Media usage | Produktlebenszyklus | Product life cycle | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | 1981-2001 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009545433