SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Shopping
Gerrit Heinemann; Christian W. Gaiser
| Year of publication: |
2015 ; 2., überarbeitete Auflage
|
|---|---|
| Authors: | Heinemann, Gerrit ; Gaiser, Christian W. |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Fachmedien Wiesbaden GmbH |
| Subject: | location-based services | Handel | Trade | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Mobile Anwendung | Mobile application | Social Commerce | Social commerce | Mobile Telekommunikation | Electronic Commerce | Standortbezogener Dienst | Verbraucherverhalten | Kaufverhalten | Mobiles Internet | Electronic Shopping |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 233 Seiten zahlr. graph. Darst. 240 mm x 168 mm, 0 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-658-09525-3 ; 978-3-658-09525-3 ; 978-3-658-09526-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010033