Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Year of publication: |
2012
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Authors: | Kirk, Colleen P. ; Chiagouris, Larry ; Gopalakrishna, Pradeep |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 1, p. 168-178
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Subject: | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Buch | Book | Digitale Güter | Digital goods | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Kundenzufriedenheit | Customer satisfaction | Interaktive Medien | Interactive media | Altersgruppe | Age group | USA | United States |
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