Some personal reflections on pricing research
Kent B. Monroe
| Year of publication: |
2011
|
|---|---|
| Authors: | Monroe, Kent B. |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 8.2011, p. 209-241
|
| Subject: | Kent B. Monroe | Bibliometrie | Bibliometrics | Preistheorie | Price theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270380