Some reflections on an appraisal of behavioral price research (part 1)
Lillian L. Cheng; Kent B. Monroe
| Year of publication: |
2013
|
|---|---|
| Authors: | Cheng, Lillian L. ; Monroe, Kent B. |
| Other Persons: | Coulter, Keith S. (reviewed) ; Thomas, Manoj (reviewed) ; Rao, Akshay R. (reviewed) ; Lee, Angela Y. (reviewed) |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 3.2013, 3, p. 155-159
|
| Subject: | Behavioral price research | Price information processing | Emotional side of price | Differential price threshold | Preismanagement | Pricing strategy | Preis | Price | Konsumentenverhalten | Consumer behaviour | Preistheorie | Price theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010187189