Sonic branding : a narrative review at the intersection of art and science
Charles Spence, Steve Keller
| Year of publication: |
2024
|
|---|---|
| Authors: | Spence, Charles ; Keller, Steve |
| Subject: | AI | audio branding | crossmodal correspondences | marketing | psychoacoustics | semantic differential technique | sonic branding | sonic logo | sound design | Markenführung | Brand management | Markenartikel | Brand | Werbemusik | Advertising music |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21995 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555574