Sonic sensations : navigating the mixed outcomes of ASMR in retail advertising
Justin Cohen, Sean Sands, Colin Campbell, Alexis Mavrommatis
| Year of publication: |
2024
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|---|---|
| Authors: | Cohen, Justin ; Sands, Sean ; Campbell, Colin L. ; Mavrommatis, Alexis |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 80.2024, Art.-No. 103900, p. 1-9
|
| Subject: | Ad attitude | Advertising | ASMR | Brand attitude | Werbung | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103900 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114670