Sources entrusted by the economically poor : evidences from India, the largest poor consumer base in the world
Year of publication: |
2021
|
---|---|
Authors: | Kumar, Arvind |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 24.2021, 1, p. 84-100
|
Subject: | fast moving consumer goods | FMCGs | economically poor | marketer dominated sources | non-marketer dominated sources | India | Indien | Armut | Poverty | Konsumgüterindustrie | Consumer goods industry |
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