Sources entrusted by the economically poor : evidences from India, the largest poor consumer base in the world
Arvind Kumar
| Year of publication: |
2021
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|---|---|
| Authors: | Kumar, Arvind |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 24.2021, 1, p. 84-100
|
| Subject: | fast moving consumer goods | FMCGs | economically poor | marketer dominated sources | non-marketer dominated sources | India | Indien | Armut | Poverty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2021.115370 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596266