Space norms for constructing quality reviews on online consumer review sites
Year of publication: |
2022
|
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Authors: | Hou, Jinghui ; Ma, Xiao |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 33.2022, 3, p. 1093-1112
|
Subject: | electronic commerce | experiment | field study | normative behavior | social space | space norms | text mining | writing quality reviews | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Social Web | Social web | Soziale Norm | Social norm | Virales Marketing | Viral marketing |
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