Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Year of publication: |
2019
|
---|---|
Authors: | Strizhakova, Yuliya ; Coulter, Robin A. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 1, p. 38-55
|
Subject: | cause-related marketing | construal level theory | cultural identity | environmental sustainability | nationalism | Cause-Related Marketing | Cause-related marketing | Russland | Russia | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour |
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