Spatial transmission of price promotion for German beer retailers
Year of publication: |
2023
|
---|---|
Authors: | Ren, Yanjun ; Li, Xiaofei ; Loy, Jens-Peter |
Published in: |
Regional studies : official journal of the Regional Studies Association. - London [u.a.] : Taylor & Francis, ISSN 1360-0591, ZDB-ID 2001685-2. - Vol. 57.2023, 10, p. 1967-1980
|
Subject: | beer | Germany | price promotion | spatial effect | Deutschland | Bier | Beer | Preismanagement | Pricing strategy | Brauerei | Brewery | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Niedrigpreisstrategie | Low-cost strategy |
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