Special Features - IWTO Congress - Editor John Liddle reports from Evian, where more than 400 delegates from 30 countries focused on retailers and consumers and agreed that wool promotion must be restored. A Task Force has been formed to follow up the findings of new market research and to propose what marketing should take place and how it can be funded.
| Year of publication: |
2004
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|---|---|
| Authors: | Liddle, John |
| Published in: |
Wool record. - Bradford : World Textile Publications Ltd., ISSN 0263-6131, ZDB-ID 7752787. - Vol. 163.2004, 3717, p. 30
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