Special issue: advanced marketing analytics using Partial Least Squares Structural Equation Modeling (PLS SEM)
issue editors: Marko Sarstedt & Yide Liu
| Alternative title: | Advanced marketing analytics using Partial Least Squares Structural Equation Modeling (PLS SEM) |
|---|---|
| Year of publication: |
[2024]
|
| Other Persons: | Sarstedt, Marko (ed.) ; Liu, Yide (ed.) |
| Publisher: |
[Houndmills] : Palgrave Macmillan |
| Subject: | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model | Kleinste-Quadrate-Methode | Least squares method | Marktforschung | Market research | Marketing |
| Extent: | 1 Online-Ressource (circa 109 Seiten) Illustrationen |
|---|---|
| Series: | Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. volume 12, number 1 (March 2024) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014537434