Special issue: Anthropomorphic marketing
guest eds.: Stephen Brown ...
| Alternative title: | Anthropomorphic marketing |
|---|---|
| Year of publication: |
2013
|
| Other Persons: | Brown, Stephen (contributor) |
| Publisher: |
Abingdon : Routledge, Taylor & Francis Group |
| Subject: | Anthropologie | Anthropology | Tiere | Animals | Werbewirkung | Advertising effects | Emotion | Beziehungsmarketing | Relationship marketing |
| Extent: | 262 S. Ill., graph. Darst. |
|---|---|
| Series: | Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 14 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733496