Special issue: Brand building and buying behaviour in Asia
[Guest ed.: Tony Aperia ...]
| Alternative title: | Brand building and buying behaviour in Asia |
|---|---|
| Year of publication: |
2008
|
| Other Persons: | Apéria, Tony (contributor) |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08,6
|
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Asien | Verbraucherverhalten | Markenartikel | Markenpolitik |
| Extent: | S. 379 - 489 graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enth. 6 Beitr.. - Literaturangaben |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004927730