Special issue: business hybrid offerings : international challenges, entry, modes, and product, adaptation processes
guest editors: Yipeng Liu, Oscar F. Bustinza, Ferran Vendrell-Herrero, Cary L. Cooper, Demetris Vrontis
| Alternative title: | Business hybrid offerings |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | Liu, Yipeng (ed.) ; Bustinza, Oscar F. (ed.) ; Vendrell-Herrero, Ferran (ed.) ; Cooper, Cary (ed.) ; Vrontis, Demetris (ed.) |
| Publisher: |
[Bingley, UK] : Emerald |
| Extent: | 1 Online-Ressource (Seite 549-826) Illustrationen |
|---|---|
| Series: | International marketing review ; volume 40, issue 4 (2023) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469918