Special issue: digitalization and its impact on contemporary marketing strategies and practices
issue editors: Tat Huei Cham, Jun Hwa Cheah, Mumtaz Ali Memon, Kim Shyan Fam & Józsa László
| Alternative title: | Digitalization and its impact on contemporary marketing strategies and practices |
|---|---|
| Year of publication: |
[2022]
|
| Other Persons: | Cham, Tat Huei (ed.) ; Cheah, Jun-Hwa (ed.) ; Memon, Mumtaz Ali (ed.) ; Fam, Kim-Shyan (ed.) ; László, Józsa (ed.) |
| Publisher: |
[Houndmills] : Palgrave Macmillan |
| Subject: | Digitalisierung | Digitization | Marketingmanagement | Marketing management |
| Extent: | 1 Online-Ressource (Seiten 103-183) Illustrationen |
|---|---|
| Series: | Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. volume 10, number 2 (June 2022) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258373