Special issue: managing the marketing-operations interface in omnichannel retail
guest editors: Robert Rooderkerk, Sander de Leeuw, Alexander Hübner, and Nicole DeHoratius
| Alternative title: | Managing the marketing-operations interface in omnichannel retail |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | Rooderkerk, Robert (ed.) ; Leeuw, Sander de (ed.) ; Hübner, Alexander (ed.) ; DeHoratius, Nicole (ed.) |
| Publisher: |
Hoboken, NJ, USA : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Innovation | Produktionswirtschaft | Production management |
| Extent: | 1 Online-Ressource (Seite 185-348) Illustrationen |
|---|---|
| Series: | Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. volume 69, issue 2 (March 2023) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Other identifiers: | 10.1002/joom.1189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293339