Special Issue on Marketing and Operations Management Interfaces and Coordination - Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective
| Year of publication: |
2004
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|---|---|
| Authors: | Ho, Teck H. ; Zheng, Yu-Sheng |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 50.2004, 4, p. 479-488
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