Special Issue on Pricing and Public Policy - Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands' Prices and Semantic Cues
| Year of publication: |
1999
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| Authors: | Biswas, Abhijit ; Pullig, Chris ; Krishnan, Balaji C. ; Burton, Scot |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 18.1999, 1, p. 52-65
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