SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Market-Driven Versus Driving Markets
| Year of publication: |
2000
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|---|---|
| Authors: | Jaworski, Bernard ; Kohli, Ajay K. ; Sahay, Arvind |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 28.2000, 1, p. 45-54
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