A Special Section of Articles Selected from Presentations at the 1997 PDMA International Research Conference - Creativity + Business Discipline
Alternative title: | Higher Profits Faster from New Product Development |
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Year of publication: |
1999
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Authors: | Stevens, Greg ; Burley, James ; Divine, Richard |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 16.1999, 5, p. 455-468
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