—Special Section Introduction: The 2005 ISMS Practice Prize Competition

We report on the finalists from the 2005 Informs Society for Marketing Science (ISMS) Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

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Year of publication:	2007
Authors:	Lilien, Gary L.
Published in:	Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 4, p. 550-552
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	marketing science practice \| customer lifetime value \| optimal pricing \| promotion planning \| one-to-one marketing

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mksc.1060.0228 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008788279