—Special Section Introduction: The 2005 ISMS Practice Prize Competition
Year of publication: |
2007
|
---|---|
Authors: | Lilien, Gary L. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 4, p. 550-552
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing science practice | customer lifetime value | optimal pricing | promotion planning | one-to-one marketing |
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The 2004 ISMS Practice Prize Competition
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