Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
guest eds. by: Petri Parvinen and Kristian Möller
| Alternative title: | From strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management |
|---|---|
| Year of publication: |
2015
|
| Authors: | Parvinen, Petri ; Möller, K. E. Kristian |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 3-116
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Marketing | Vertrieb | Physical distribution |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 13 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530551