Specifics of marketing communications within political environment in Slovakia
Year of publication: |
2019
|
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Authors: | Smolková, Eva ; Štarchoň, Peter |
Published in: |
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference. - Cham, Switzerland : Springer, ISBN 978-3-030-18654-8. - 2019, p. 39-51
|
Subject: | Marketing | Political marketing | Marketing communications | Elections | Electors | Slovakia | Slowakei | Marketingmanagement | Marketing management | Wahl | Election |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-030-18652-4_4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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