Specifying, estimating and validating consumer eSports engagement composite model : a composite confirmatory approach
Amir Zaib Abbasi
| Year of publication: |
2023
|
|---|---|
| Authors: | Abbasi, Amir Zaib |
| Subject: | Composite measurement model | Consumer eSports engagement | ESport game brands | Reflective-formative construct | Scale validation | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Computerspiel | Video game | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EMJB-04-2022-0068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380933