Specifying price judgements with range-frequency theory in models of brand choice
Year of publication: |
2009
|
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Authors: | Niedrich, Ronald W. ; Weathers, Danny ; Hill, Rufus Carter ; Bell, David R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 5, p. 693-702
|
Subject: | Preistheorie | Price theory | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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