Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice
| Year of publication: |
2009
|
|---|---|
| Authors: | Niedrich, Ronald W. ; Weathers, Danny ; Hill, R.Carter ; Bell, David R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 5, p. 693-702
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