Spillover effects from unintended trials on attitude and behavior : Promoting new products through access‐based services
| Year of publication: |
2020
|
|---|---|
| Authors: | Lehr, Adrian ; Buettgen, Marion ; Benoit, Sabine ; Merfeld, Katrin |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 5 (09.02.), p. 705-723
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21335 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012189631